Digital ordering allows customers to place orders and pay at their leisure. By removing queues and friction from the in-store ordering process, operators improve the customers’ experience, and a happy customer is a loyal customer.
• No need to wait in a queue in person, or be put on hold on the phone
• Pre-ordering equals convenience during a busy day and means customers can collect food on the go, without stopping
• Customers can access the entire menu at their leisure, including items and deals they might not have noticed previously
• Loyalty stamps can be collected, encouraging orders to be placed more frequently