Going beyond Click and Collect

We want you and your customers to be as excited by the prospect of digital ordering as we are.

To do that, it’s important to know what the platform offers beyond Click and Collect.

Did you know that you can use the platform to offer promotions direct to individual or collective customers?

Did you know that you can use the data gathered by the platform to analyse buying trends and, therefore, forecast sales?

Did you know that a customer’s average spend goes up when ordering through a digital platform?

Increased Customer Satisfaction

Digital ordering allows customers to place orders and pay at their leisure. By removing queues and friction from the in-store ordering process, operators improve the customers’ experience, and a happy customer is a loyal customer.

• No need to wait in a queue in person, or be put on hold on the phone
• Pre-ordering equals convenience during a busy day and means customers can collect food on the go, without stopping
• Customers can access the entire menu at their leisure, including items and deals they might not have noticed previously
• Loyalty stamps can be collected, encouraging orders to be placed more frequently

Evidence:

HQ Theatres – in-seat delivery proved a game-changer at its Cliff’s Pavilion venue. Now, approximately 70% of those using the in-seat delivery service there say they wouldn’t be without it.

The Shack – the average waiting time between ordering and collecting food for takeaway has been reduced dramatically from 60 minutes to 20 minutes, which has helped significantly improve customer satisfaction.